ESTEE LAUDER introduces AI
Prepared by Peter L-Chang Kuo ( Chinese ) I. Preface The well-known cosmetics company " ESTEE LAUDER " introduces " artificial intelligence " (AI) in the hope of optimizing user experience and improving their marketing. This move will inevitably lead to the cosmetics industry to follow suit, and those traditional advertising companies and department stores will face huge challenges. Particularly, the most impact, the counter girls have to face infinite challenges. Fig 1: Cosmetics of "ESTEE LAUDER" II. New Horizons for Cosmetics Industry Players The introduction of AI technology by major cosmetics brands like “ Estée Lauder ” undoubtedly marks a significant transformation in the cosmetics industry, as well as a major disruption to the advertising and department store sectors. The cosmetics industry is opening up new opportunities with AI, and the transformations are as follows: 1. Precise Market Targeting and Personalized Advertising The c